Nutraceutical makers insist that they want a more regulated market, improved product credibility, strong ethics and technical excellence. Although new regulations may curtail product claims, most manufacturers note that they can convey their products’ benefits by following the Traditional Chinese Medicine (TCM) model. Chinese consumers are firm believers in the benefits of TCM, which has a 3,000 year-old history that is built on the concepts of holistic and preventative health. Furthermore, TC...